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(SD)-SD Ad Agencies Criticize, Noem Defends Anti-Meth Ad Campaign

By: John Axtell Posted at: 11/22/2019 09:54 PM
PIERRE, S.D. (AP) -  Add South Dakota advertising agencies to the chorus unhappy with a state anti-meth campaign that includes the provocative tagline "Meth: We're on it" - but not because of the slogan.

     Instead, the South Dakota Advertising Federation is upset that the account went to a Minnesota ad agency and not one of the 9 South Dakota companies that bid on the contract. The state is paying the chosen Minneapolis agency almost $700,000 for its work.

     While the Advertising Federal doesn't directly criticize the campaign, it suggests that the in-state agencies "could have delivered a message by South Dakotans that resonates with South Dakota."
   
     The campaign and slogan drew ridicule on social media, but Gov. Kristi Noem calls the ads a success because the campaign was intended to be "provocative."

      Noem also says the Minneapolis agency was chosen because it proposed ads that go beyond typical drug awareness campaigns.


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